Tell Stories. Be Marketable.
In media relations respect and relevance matter more than relationships. Many clients believe the key to success in media relations is who the PR person knows. My experience has proved that successful PR is less about how many relationships I have with media and more about how deeply I respect and understand reporters’ needs and…
While good content still reigns in PR, Content Delivery Must Go Beyond the News Release Getting the right press coverage and building brand exposure is important, since third-party endorsements, such as earned media from trusted publications, carries a lot of weight in the minds of potential buyers. However, our definition of media and the ways…
April 19, 2017 – So, I am sure we are all excited and relieved that #ApriltheGiraffe FINALLY had her baby. Perhaps no one is more excited about the whole event than the marketers at Toys “R” Us. I was not an avid follower of the pregnancy saga. Been there. Did that. Got the t-shirt (and three…
Not too long ago, I had an interaction with a rep from a trade association through which I was trying to book a client for a sponsorship/speaking opportunity. My interactions with this so-called industry “expert,” left much to be desired and provides a good example of how to kill a sale. You see, in our…
