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How Experiential Marketing Ushers in Brand Affinity

How Experiential Marketing Ushers in Brand Affinity

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It is becoming increasingly difficult for brands to rise above all the noise that bombards consumers every day to truly make a positive brand impression. So how does a fast food restaurant differentiate from other food choices? My local Chick-Fil-A operator stands out by offering memorable customer experiences that increase brand loyalty.  My local store…