To stand out in today’s media-saturated marketplace, a clear, consistent brand is a must. We walk clients through a process designed to bring clarity to their brand message and develop a brand strategy to effectively reach the right audiences. This process includes:

  • Brand audit
  • Brand strategy development
  • Brand messaging & story-identification
  • Brand communications

Example of Brand Work:

An Atlanta-based provider of competitive market intelligence, market analysis, and revenue management solutions for the global travel industry jokingly referred to itself as the “best-kept secret in hospitality market research.” Embarking on its 10th anniversary, the firm was set to launch a number of revolutionary solutions and was in need of a new brand. I led a five-person team on a complete identity and branding project including identity research, web development, graphic identity, collateral, and internal and external brand launch. Download the case study to learn more.

Rubicon-Case-study.pdf (38 downloads)

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