Tell Stories. Be Marketable.
It is becoming increasingly difficult for brands to rise above all the noise that bombards consumers every day to truly make a positive brand impression. So how does a fast food restaurant differentiate from other food choices? My local Chick-Fil-A operator stands out by offering memorable customer experiences that increase brand loyalty. My local store…
In media relations respect and relevance matter more than relationships. Many clients believe the key to success in media relations is who the PR person knows. My experience has proved that successful PR is less about how many relationships I have with media and more about how deeply I respect and understand reporters’ needs and…
While good content still reigns in PR, Content Delivery Must Go Beyond the News Release Getting the right press coverage and building brand exposure is important, since third-party endorsements, such as earned media from trusted publications, carries a lot of weight in the minds of potential buyers. However, our definition of media and the ways…
April 19, 2017 – So, I am sure we are all excited and relieved that #ApriltheGiraffe FINALLY had her baby. Perhaps no one is more excited about the whole event than the marketers at Toys “R” Us. I was not an avid follower of the pregnancy saga. Been there. Did that. Got the t-shirt (and three…
Not too long ago, I had an interaction with a rep from a trade association through which I was trying to book a client for a sponsorship/speaking opportunity. My interactions with this so-called industry “expert,” left much to be desired and provides a good example of how to kill a sale. You see, in our…
So you have recently attended a conference or trade show. You were well prepared. You identified your goals and used your time to make key connections. But the show is over and you are back home. Now what? Don’t let all the preparation and time well-spent go to waste by getting caught up in catching…
It is nearly Spring and we are approaching trade shows and conference season. You’ve been there. The frantic rush to get your booth and materials ready, to prepare a presentation you have been asked to speak on, or to set up key appointments. We all know trade shows are a good place to put your…
August 30, 2014 By now, everyone has heard of the “ice bucket challenge” and perhaps, many of you have taken it on. Nonprofit marketing teams across the country are likely brainstorming what stunt they can perform in the hopes that it goes “viral.” Before you begin your campaign, here are five things to consider. 1….
