Experience

Jennifer Sheran

Corporate Communication | Messaging | Crisis Communication | Brand Marketing | Media Relations | Social Media | Digital Media | Content Management | Event Planning | Community Relations |Storytelling

I am a marketing, communications, and public relations professional who utilizes best in class and emerging strategies to develop, lead, and manage multichannel communication programs.

I help clients build their brand, connect with people, and gain market share through message, content, and experiences that illustrate industry leadership, drive business growth, build financial confidence, demonstrate corporate citizenship, and position change.

Key professional qualities:

  • Strategic thinker:  I ask the right questions to clearly identify objectives and drill down to the best approach to meet those objectives.
  • Communications advisor:  I provide counsel and support to executives to communicate organizational and industry leadership in times of business growth, and innovation, as well as change and crisis
  • Technically-savvy:  I am proficient with email campaign management, website development, digital media and advertising, and video production. I also have a  practical  understanding and experience in HTML, SEO, CRM and graphic design,
  • Adept project manager:  I have extensive project management experience overseeing multiple, complex projects from inception to completion, managing resources, leading cross-functional teams, and gaining executive support.
  • Strong writer and Storyteller: At the heart of it, I am a writer who loves engaging with people to capture compelling stories and sharing them with the world through marketing content, social media and media relations in written, visual and video formats.
  • Results-oriented professional: I know a good story is not enough, it needs to drive action and engagement. I develop measurable objectives to meet organizational goals.
  • Diversified Skillset: With agency and corporate experience, I am skilled in working in matrixed organizations, across teams and departments. My broad communications background enables me to develop creative and integrated solutions and be a “hands-on” contributor.

TECHNICAL SKILLS: Photoshop, Indesign, Joomla, WordPress, Weebly, HTML, SEO, CRM, Cision, Sprout Social, Sprinklr, SalesForce, MailChimp, Facebook Insights, Facebook Ad Manager, Google Adwords, Canva, Adobe Suite, Microsoft and Mac Office Suites, Basecamp, Smartsheet

INDUSTRIES: B-to-B, B-to-C, and nonprofit organizations in architecture, design & construction, arts & entertainment, automotive, real estate, developmental disability, education, faith & culture, finance, food & beverage, law, manufacturing, publishing, retail, service organizations, technology, and hospitality, travel & tourism

Work Experience:

PUBLIC RELATIONS MANAGER, Cox Automotive, Atlanta

MARKETING DIRECTOR, All About Developmental Disabilities, Atlanta

SR. ACCOUNT DIRECTOR, DeMoss, Atlanta

PR DIRECTOR, Spaulding Communications, Decatur, GA

GENERAL MANAGER, Schroder Public Relations, Atlanta

VICE PRESIDENT OPERATIONS, The Maximus Group, Atlanta,

ACCOUNT MANAGER/ACCOUNT SUPERVISOR,  DeMoss, Atlanta

PR COORDINATOR/MARKETING SPECIALIST,  Atlanta Convention & Visitors Bureau