Building a New Brand

A New Brand for a Global Travel Industry Market Intelligence and Revenue Management Company:

An Atlanta-based provider of competitive market intelligence, market analysis, and revenue management solutions for the global travel industry jokingly referred to itself as the “best-kept secret in hospitality market research.” Embarking on its 10th anniversary and launching a number of revolutionary solutions, the business was in need of a new brand. I led a five-person team on a complete identity and branding project including identity research, web development, graphic identity, marketing collateral, trade show presence and an internal and external brand launch. Download the case study to learn more.

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