I am a skilled strategist and consultant who applies tailored communication strategies to meet organizational goals and solve challenges. I focus on helping clients improve their marketability through brand refinement, communications strategy, content marketing, and public relations. I believe the key to success is storytelling and sharing those stories through multiple channels.
My work includes:
- Creating and managing brand identities
- Building and implementing integrated marketing plans
- Developing and facilitating social/digital media campaigns
- Positioning client experts as industry and business thought leaders
- Concept development and oversight of public involvement and advocacy campaigns
- Conducting community outreach programs
- Designing and executing national media relations campaigns
- Developing content for traditional and digital platforms, including video production, graphic design, and content creation
- Planning and managing events
I am able to quickly ramp up on any project and offer experience across a variety of industries including automotive, social services, developmental disability, travel & tourism, hospitality & entertainment, faith-based businesses & organizations, social justice, education, wellness, consumer products, manufacturing, commercial & residential real estate, architecture, design & construction, technology, food & beverage, publishing, and retail.
I have also held numerous leadership positions managing staff, overseeing agency operations and conducting new business development.
I am a passionate advocate for individuals with developmental disabilities and in helping causes that serve people with disabilities. I have worked with the Down Syndrome Association of Atlanta, GiGi’s Playhouse and All About Developmental Disabilities to grow their donor base, build awareness and support for their advocacy efforts, and increase membership and participation in their programs and services through integrated marketing strategies.
I have secured media placements in international, national and local media outlets, including Associated Press, Wall Street Journal, Washington Post, CNN, FoxNewsOnline, Huffington Post, Associated Press Radio, WSB Radio, TIME, Wards Auto, Automotive News, Auto Remarketing, Christian Broadcasting Network, National Catholic Register, Atlanta Journal-Constitution, The Miami Herald, The Washington Times, Chronicle of Higher Education, Christianity Today magazine and BillBoard magazine.
A graduate of the University of Georgia with a Bachelor of Arts in Public Relations, I live in metro Atlanta with my husband, three children, and three dogs. A long-time member of the Public Relations Society of America, I also volunteer with my community school teaching Junior Achievement and serve on the board of the Down Syndrome Association of Atlanta.
My lifelong love for words and pictures began when I wrote fiction in the back of my parents’ station wagon on long road trips in my youth. Today, I continue to explore creative expression through dance, photography, video production, and my blog about crafting a remarkable life, SheranMemories.com .