Jennifer Sheran

One thing perhaps that we all have in common is the memory of a loved one telling us a story. Storytelling has played an important role throughout history in passing on knowledge and traditions and in inspiring behavior and action.

My lifelong love for words and pictures began when I was read to by my parents and grew as I became a voracious reader and wrote fiction and poetry in the back of my parents’ station wagon on long road trips. As a teen, I tried to capture my own story through primitive scrapbooks in magnetic albums made with polaroids and cutouts from magazines.

With the idea to become a reporter, I applied to journalism school. However, as a summer intern in the PR department of a large corporation, I discovered I could use my love of storytelling to help organizations strategically engage people and influence behavior, and a communications career began.

Throughout my career in agencies, at nonprofits and in corporations, through public relations, social media, marketing communications and digital marketing, I have had the opportunity to tell a lot of stories. These stories include:

  •  How President Nixon’s “hatchetman” Chuck Colson, rose out of the Watergate scandal to impact millions through the world’s largest prison ministry.
  • How architects create sustainable buildings that meet the needs of the future workforce and protect our resources.
  • How designers utilize the latest studies on learning and the environment to create safe schools that foster academic excellence.
  • The secret world where used cars go after a consumer turns them into the dealership, an industry which has three times the economic impact of the new car industry.
  • How families, who have a child with a disability, struggle to provide for their financial needs as the parent’s age and how when given training and resources, people with disabilities have meaningful lives at school, work, and in the community.

Storytelling has taken me to the cold halls of death row in Angola prison to the majestic halls of St. Peter’s Basilica and countless more interesting places.

These stories have been told on intranets, blogs, and websites, in marketing emails, in presentations and speeches, and in international, national and local media outlets, including Associated PressWall Street Journal, Washington Post, CNN, FoxNewsOnline, Huffington Post, Associated Press Radio, WSB Radio, TIME, Wards Auto, Automotive News, Auto Remarketing, Christian Broadcasting Network, National Catholic Register, Atlanta Journal-Constitution, The Miami Herald, The Washington Times, Chronicle of Higher Education, Christianity Today magazine and BillBoard magazine.

Today, when I am not busy helping organizations tell their stories, I spend time with family, advocate for individuals with disabilities, and explore creative expression through dance, photography, DIY renovation and creating art.