Organizations with the marketability factor reach new audiences through captivating stories that lead to greater online and offline media coverage and web traffic. This increased awareness leads to donations, sales, grant support, volunteer involvement and program participation.

Jennifer Sheran offers non-profit organizations consulting services to help them develop a manageable marketing and public relations program to gain greater engagement and visibility.

Having spent much of my career working with nonprofit organizations of all scopes, issues and sizes, I have noticed a common thread of communication challenges running through all of them. In 2010, I gave birth to a baby boy who had Trisomy 21, also known as Down syndrome, which means he has an extra copy of the 21st chromosome. In an instant, I became an advocate for persons with developmental disabilities with the hope that one day inclusion will be the norm and these special people will have better opportunities for a full and meaningful life experience. It is because of this passion, that I love working with nonprofits to develop a scalable approach to help cause organizations better communicate.