When Brand Sponsorship Works

April 19, 2017 – So, I am sure we are all excited and relieved that #ApriltheGiraffe FINALLY had her baby. Perhaps no one is more excited about the whole event than the marketers at Toys “R” Us. I was not an avid follower of the pregnancy saga. Been there. Did that. Got the t-shirt (and three offspring of my own). But, I couldn’t ignore the live Giraffe cam as it came through my Facebook feed every day. Then one day, I noticed something different. There was Continue reading →

How to kill the sale

Not too long ago, I had an interaction with a rep from a trade association through which I was trying to book a client for a sponsorship/speaking opportunity. My interactions with this so called industry “expert,” left much to be desired and provides a good example for how to kill a sale. You see, in our discussions he tried to sell his services in order to make our curriculum more of a value to the audience. When I asked for his bio to discuss this option with Continue reading →