Brand & Message

To stand out in today’s media-saturated marketplace, a clear, consistent brand is a must. I walk clients through a process designed to develop, message and package their brand to effectively reach the right audiences. This process includes:

  • Brand audit
  • Leadership brand workshop
  • Brand development
  • Visual identity package
  • Brand roll out

Example of Brand Work:

An Atlanta-based provider of competitive market intelligence, market analysis, and revenue management solutions for the global travel industry jokingly referred to itself as the “best-kept secret in hospitality market research.” Embarking on its 10th anniversary, the firm was set to launch a number f revolutionary solutions and was in need of a new brand. I led a five-person team on a complete identity and branding project including identity research, web development, graphic identity, collateral and internal and external brand launch. Download the case study to learn more.

Rubicon-Case-study.pdf (28 downloads)