Monthly Archives: December 2015

How to kill the sale

Not too long ago, I had an interaction with a rep from a trade association through which I was trying to book a client for a sponsorship/speaking opportunity. My interactions with this so called industry “expert,” left much to be desired and provides a good example for how to kill a sale. You see, in our discussions he tried to sell his services in order to make our curriculum more of a value to the audience. When I asked for his bio to discuss this option with Continue reading →