Monthly Archives: August 2014

Five Lessons Nonprofits Should Learn from the Ice Bucket Challenge

August 30, 2014 By now, everyone has heard of the “ice bucket challenge” and perhaps, many of you have taken it on. Nonprofit marketing teams across the country are likely brainstorming what stunt they can perform in the hopes that it goes “viral.” Before you begin your campaign, here are five things to consider. 1. The Message Always Matters Who knows anything more about ALS as a result of this challenge? While at opening day ceremonies for my daughter’s football/cheerleading season, the coaches took on Continue reading →